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How Fair Trade works


Direct Trade

Fair Trade is actually much simpler than the conventional trade routes. Buying directly from small producers cooperatives allow to bypass many local intermediaries and brokers. Savings are passed to producers through a guaranteed minimum price much higher than world markets while products remain competitive on the consumer markets.

Producers' cooperatives empower small scale formers to earn a decent living out of their crops, improve their farming techniques and build their community.



Trading partners in developed countries support these cooperatives by promoting Fair Trade sales on consumer markets.